about us

the buggysnuggle story ...

buggysnuggle™ by b snug™ is a British brand that has been keeping babies warm & snuggly since 1998 and has since become a must have accessory for every new baby.

The first of its kind, buggysnuggle™ started from an idea at a baby show to a dining room business, to a small factory in Salisbury, England where it grew quickly to supply retailers such as John Lewis, Mothercare & Babies R Us.

​Our philosophy remains the same, even after 20+ years; to produce ‘snuggly stuff’ - original products made from soft, cuddly fabrics that will be loved by you and your baby.

We hope that you will enjoy using our products as much as we love making them & we thank all the buggysnuggle fans around the world for all the love.

​We look forward to being a part of your child's journey for many years to come.